The other day I was in a mall and had to use the restroom. I noticed that men were taking exceedingly more time to relieve themselves at the urinals. When few of the urinals got vacant, I couldn’t hold back my curiosity and decided to investigate. And this is what I found.
Having studied Marketing in MBA, I started analyzing various aspects of this advertisement. Guerilla Marketing of this kind are inexpensive and yields maximum results. Check out the non-verbal gesture in this image and I am sure it catches the attention of the viewer and it makes them special and feel important. This image communicates the message so well and is sure of creating Top-of-Mind awareness for the brand.
Hats off to the creative mind that has come up with this idea.
This article is written by Raju Verghese. Follow him on Facebook here.
This article is written by Raju Verghese. Follow him on Facebook here.
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